Buying jewellery can be quite daunting for individuals who know what they want but are not necessarily equipped with the knowledge of all the necessary information. What are we scared of? As buyers there are many elements of the purchasing process that we may find a little stressful. This may include spending too much on an item, buying an item that we assume is higher quality than it is or even that we purchase a product that is not what we thought it was.
There is no getting away from the fact that jewellery is an asset and often an expensive one. This does not mean that it is not well-worth it, however, the outlay may be one that individuals have saved up for. Therefore, it is imperative that when you are purchasing an item that you are completely confident in the product itself and the establishment that you purchase it from. Getting this right is the key to ongoing success; a quality jeweller will offer a lifetime service as to whether it is repair, remodelling or further purchases.
Firstly, you are looking for reputation. This does not necessarily mean shopping from one of the larger, well-known stores. In fact, it is likely that you will receive a much-improved buyer experience from a smaller, local jeweller. However, their reputation will be visible through reviews of their shops online. Facebook, Google and website testimonials offer a great insight into reputation of a Company.
Secondly, it is important to make contact with the shop. It may be that you choose to visit the store or speak to them over the phone. Either way, all experiences of dealing with your chosen shop should be positive and helpful.
Thirdly, be prepared with any questions you may have about the item you are purchasing and the services that are available. This may be in relation to the quality of the stone, if applicable or the history of the item if you are purchasing an item that is pre-owned.
Fourthly, look for a Company that offers a wide-range of jewellery. Are they stockists for a range of branded items? This will offer assurance in relation to their good-standing with associated companies.
Lastly, ask for documentation. This may not be relevant to all purchases. However, larger items will come with documentation as standard. These details are important when considering insuring the items or selling them on in the future.
Time invested on the above means that you will identify a Company that will offer you a caring and individual service. Your opinion of them will matter hugely and your experience will be improved. Local, small jewellers can often be the source of great bespoke pieces. It is likely that you will be offered more help and assistance throughout the buying process as well as ongoing care.
This guide has been formed in order to help reduce the concerns when looking for a reputable jeweller. This means that you are left with a positive purchasing process and likely a piece of jewellery that you will treasure forever.
